Consumer Products

New licensees in the bag for Shopkins

Preparing for take off: Moose Toys has sewn up a raft of licensing deals for its grocery-themed girls toy line in the US and Canada.
December 8, 2014

The merch program for Australia-based Moose Toys line Shopkins is prepping for take off in North America. The grocery-themed girls property has sewn up a raft of licensing deals for the US and Canada.

New licensees include Scholastic (global English language publishing), Group Modus (global French-language publishing), Pressman Toys (board games, puzzles), Boston America (candies), Imports Dragon (plush), Bulls I Toys (toys, trading card games), Creative Kids (stationery, arts & crafts, flash drives) and Danawares (tabletop, storage, camp chairs,  fashion accessories).

The deals were brokered by Toronto, Canada-based The Licensing Shop, which Moose Toys signed on earlier this year as the property’s exclusive L&M agent for the region.

Having debuted on North American retail shelves this past June, the toys have greatly exceeded sales expectations. The Shopkins YouTube channel videos have landed more than 7.3 million views and more than 67 million views through their posting by the top-five independent toy reviewers on YouTube. And with the Shopkins Small Mart Playset nominated for a Toy of the Year Award for Girl Toy of the Year, the property is shaping up to be one of Moose’s biggest. In addition, Corus Entertainment’s Nelvana has secured a deal with Moose to explore developing content for the Shopkins brand.


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