Consumer Products

Infographic: What kids want in books

Scholastic shares findings from its annual Kids & Family Reading report. And not unlike the television series they consume, a full 70% of six to 17s surveyed said they want books that make them laugh.
December 4, 2014

In advance of the release of its national survey, The Scholastic Kids & Family Reading Report, the US book publisher is sharing its findings on what kids want when it comes to books.

While the report isn’t due out until January, Scholastic has provided key data from the report via the infographic below. Notably, humorous books top the charts, with 70% of kids ages six to 17 saying they want books that “make me laugh.”

Kids ages six to eight, meanwhile, want books with characters that look like them. Their favorites included Junie B. Jones, Dr. Seuss and Magic Tree House.

The nine to 11 set is more likely than younger kids to want page-turners with mysteries or problems to solve, with book series Diary of a Wimpy Kid, Harry Potter and Captain Underpants topping the list.


The Kids & Family Reading Report surveyed 1,026 parents of  US children aged six to 17, plus one child aged six to 17 from the same household. The biannual report is conducted by Scholastic and managed by YouGov, using GfK’s KnowledgePanel. For more information, click here.

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