DHX Media has partnered with China National Television to launch a streaming service dedicated exclusively to DHX kids content.
China National Television is the new media broadcast division of China’s state broadcaster, CCTV. Currently, the content platform is expected to offer VOD, AVOD and SVOD services, and will be available nationally in China.
The as-yet-unnamed streaming service plans to initially feature more than 700 hours of Mandarin-language kids programming from DHX, including Teletubbies, Inspector Gadget, Sonic the Hedgehog and Madeline. Titles set to be added to the streamer at a later date include Caillou, Super Why! and Monster Math Squad. A launch date for the service has not been announced.
DHX will continue to provide content to the streamer as more of its existing series are dubbed into Mandarin, as well as new series being produced by its animation studios in Vancouver, Toronto and Halifax.
The deal between CNTV and DHX Media was inked on Sunday at the Asia-Pacific Economic Summit in Beijing.