Entertainment One Licensing (eOne) has forged a deal with Redan Publishing to launch a branded Peppa Pig magazine in the US.
Aimed at kids two to seven, each issue will feature activities that reinforce early learning skills, as well as arts & crafts, puzzles and product giveaways.
The 36-page, bi-monthly Fun To Learn Peppa Pig Magazine (SRP US$4.99) debuts this month at US retailers including Walmart, Barnes & Noble, Books-A-Million and Kroger. A US Peppa licensing program is also slated to roll out early next year, with new licensees Better Toyz (licensed sporting goods), Fiesta Toys (amusement park plush and toys) and Primary Colors Corp (stationery and confections) on-board.
Peppa Pig airs daily on Nick Jr. in the US, and is broadcast in more than 180 territories. Along with its growing L&M program, eOne most recently launched an initiative to get preschoolers in the UK exercising with the “Move with Peppa” program.