Consumer Products

In the Night Garden sails into new website, app with bedtime campaign

To support the preschool property's new website, licensor DHX Brands is rolling out a UK-based campaign to help preschoolers stick to their bedtime routines when the clocks turn back later this month.
October 23, 2014

DHX Media’s consumer products arm, DHX Brands, is rolling out an awareness-raising initiative across the UK to support a new website and app for its popular preschool series In the Night Garden.

The new brand campaign focuses on preschooler bedtime routines, which are due for a disruption later this month when the clocks get turned back by an hour. To offer parents solid tips on setting bedtime schedules and rituals, DHX has tapped the knowledge of sleep expert Mandy Gurney from Millpond Children’s Sleep Clinic. The latest issue of Immediate Media’s In the Night Garden magazine also features a bedtime activity booklet.

In the Night Garden’s new website, meanwhile, is now available via PCs and as an app for mobile devices. Along with a full parent-focused component, the site features a Little Ones section designed specifically for preschool users.

Since its debut on pubcaster CBeebies in 2007, In the Night Garden has met with ratings success, airing in more than 36 countries.

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