Turner International Asia Pacific has tapped former BBC exec Awantika Sood as its new sales director for Southeast Asia.

In her last remit, Sood managed ad sales for TV and digital platforms at BBC Advertising. She now joins Turner to grow the company’s local and regional ad sales for its channels in Asia Pacific, including Cartoon Network, Boomerang, Toonami, WarnerTV, Oh!K and truTV.

Also tasked with spearheading Turner’s ad sales strategy, Sood will further drive growth with new client accounts and digital expansion in key markets, including Singapore, Malaysia, Indonesia and the Philippines.

Prior to working at the BBC, Sood held sales and marketing positions at Fox International Channels in Singapore and at Star TV in Singapore and India.

In her new role, she will be based out of Turner’s office in Singapore.