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A shot at redemption for the children of Disney’s most memorable villains

Descendants aims to be the Disney Channel's biggest original movie production since High School Musical. Licensing opportunities are up for grabs.
October 10, 2014

The children of Disney villains don’t necessarily have to follow their parents’ wicked ways, right? That’s the premise of Descendants, Disney Channel’s upcoming live-action adventure-comedy flick.

Starring Kristin Chenoweth (Glee) and Booboo Stewart (Twilight), it will be Disney Channel’s biggest original movie production since High School Musical, and Disney is seeking licensing and retail partners across all categories in anticipation of the 2015 worldwide premiere.

The latest property will have a full marketing campaign across the Walt Disney Company, including Disney channels, stores, publishing, music and licensing.

Directed by Kenny Ortega (High School Musical) and written by Josann McGibbon and Sara Parriott, Descendants tells the story of Disney’s most famous characters living happily-ever-after in the idyllic kingdom of Auradon. The defeated villains, meanwhile, are living in exile on the Isle of the Lost. As time goes on, the teenage son of King Beast and Queen Belle¬†will take the throne. As his first decree, he gives a second chance to the offspring of Disney villains living in the Isle of the Lost.

The teenage kids of Maleficent, the Evil Queen, Jafar and Cruella de Vil are invited to attend prep school in the kingdom. Their parents see it as their latest opportunity to conduct an evil plan that¬†will free them all from the Isle of the Lost, but that’s not to say the teens will abide.

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