With BLE a week away, The Jim Henson Company has signed a herd of new European licensees for its daytime Emmy-nominated show Dinosaur Train.
In Russia, C-Trade Ltd. is coming aboard for publishing and toys, while Gruppa Tovarischey will introduce back-to-school items such as backpacks and stationery. To expand the local business, Dinosaur Train will also get its own branded YouTube channel this year.
For Germany, where the show airs on Disney Chnanel, Henson recently signed agreements with Kosmos (travel games), Panini (magazines), Papstar (partyware), Herding (housewares), and Huenec (plush). These deals add to the property’s current partners in the country including Universal Music (audio books) and Nelson Verlag (sticker books).
Meanwhile in the UK, Gemma International will join for greeting cards and party ware, while Play by Play will take on plush. Other partners already signed on include Aykroyds (nightware), Character World (bedding), Smith & Brooks (outerwear) and Redan (publishing). Dinosaur Train airs in the region on Nickelodeon UK.
Spain will also receive an array of new puzzles from Educa, back-to-school items from Montichelvo, candy and cookies from Hot Shots, and apparel from United Labels. The new partners in the country will join Panini (publishing), Saica Toys (outdoor), Musicales Reig (musical toys) and Play by Play (plush). The series airs on RTVE Clan.
Henson oversees international distribution, licensing and merchandising for the property, while co-producer, Singapore-based Sparky Animation handles those duties for the Asian market and other select territories.