In an effort to grow the company’s commercial footprint, UK-based Cosgrove Hall Fitzpatrick Entertainment has appointed Jenny Johnstone as its new commercial director.

Johnstone joins CHF Entertainment from the UK firm Licensing Management International, where she held the position of business development director.

In her new role, she is tasked with developing commercial opportunities for CHF Entertaiment’s properties, including its most recent preschool series Pip Ahoy!, and developing new revenue streams for the company. Johnstone will also head up a team charged with expanding the company’s broadcast distribution business, working closely with partner Monster Entertainment.

CHF’s new show Pip Ahoy! recently aired on Channel 5’s Milkshake block in the UK. The series has since secured a master toy license with John Adams Leisure, and a number of publishing and app deals are in the works.