Brain Power Studio - Trashionista

Getting tweens to embrace their inner Trashionista

Canada's Brain Power Studio and L.A.-based Rollman Entertainment are tapping into tweens' DIY and eco-conscious sensibilities with new live-action co-pro Trashionista.
September 16, 2014

In an effort to tap into the passion tweens and teens have for DIY and eco-friendly crafting, Canada’s Brain Power Studio has partnered with content creators Rollman Entertainment and Go Girl Media to co-produce Trashionista, a new original live-action show all about being eco-conscious.

The tween- and teen-skewing lifestyle series (26 x half hours) was created and developed by producers Susie Singer Carter and Don Priess at Go Girl Media (Soul Surfer, Brothers Flub), alongside Rollman Entertainment’s founder and veteran Marvel and Saban exec Eric Rollman.

Positioned as a “how-to” style series, the show focuses on making functional crafts and clothes from discarded items found around the home. Its DIY theme is meant to promote eco-sensitivity and encourage creativity and up-cycling among the younger demos. As such, the show includes features like guest appearances by eco-celebrities and DIY/up-cycle tips from top designers and artists.

Format-wise, the episodes are comprised of rotating segments that show viewers how to make eco-chic DIY projects via step-by-step interactive demos. Segments include Garbage Chic, a feature where designers create catwalk couture looks from found objects, and Dr. Denim, a segment that takes old jeans and  completely reinvents them.

Trashionista takes up the trend for crafting and DIY, something which teens have shown a lot of love for of late, following the popularity of Rainbow Loom and DIY e-commerce sites like Etsy.


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