In a world where children’s online safety is a continual issue for content developers and publishers, London-based kids and teen marketing platform SuperAwesome has come up with a solution to help companies put age-appropriate ads in front of kids.
SuperAwesome has released the latest version of its kid-safe mobile ads software development kit (SDK). Described as “Stripe for kids advertising,” the latest version of SDK allows mobile developers on iOS and Android to add COPPA-compliant advertising to apps and games with a single line of code.
Additional information for developers and mobile publishers is available at developers.superawesome.tv. SuperAwesome will handle the monetization of the system, and plans to announce more product news around the platform in the coming weeks.
Originally launched in the UK, SuperAwesome’s kid-safe ad network now reaches over 100 million users every month across the US, the UK, Australia and France. The company works with a number of major kids brands on kid-safe advertising, including Mattel, Hasbro, Disney and Warner Bros. Its ad network is also used by kids content creators including Rovio, Zepto Labs and Outfit7, the latter of which recently partnered with SuperAwesome to sponsor the upcoming Future8 Awards’ mobile app category.