In a new promotion across digital and print platforms, Scholastic Parent & Child magazine is giving advertisers the chance to showcase their products around a single question asked daily.

The magazine launched the KidQ app today. The app provides families with daily fun factoids, answering questions like “Why is the sky blue?” or “Where does the expression ‘ears of corn’ comes from?” Meant to be a conversation-starter for families, the free app is available on iOS and Android phones.

It’s also meant to be an opportunity for advertisers, as Scholastic has opened up the app to sponsorships. The mobile platform, combined with print and digital options, lets the magazine offer a more integrated promotion that reaches parents with young kids.

Church & Dwight Co., maker of Arm & Hammer laundry detergent, has signed on as the launch sponsor for the app. As sponsor for the month, there will be Arm & Hammer ad banners within the app, as well as 10 custom content questions that focus on the science of scents. The company’s participation is part of a larger promotion with the mag for the its new Clean Scentsations detergent line. Launching across digital, print and mobile platforms, the promo includes a scratch-and-sniff cover on the print magazine, integration in the KidQ app and sponsorship of Scholastic.com’s Smart Family Travel content.

Most recently, Scholastic partnered with mobile education platform Speakaboos, to bring its Weston Woods videos to the interactive story books.