Care Bears count down to new toy line

AG Properties has just tapped Florida-based manufacturer Just Play as its new Care Bears master toy licensee.
August 12, 2014

Be ready for more Care Bear stares in the toy aisle. AG Properties, the outbound licensing division of American Greetings, has appointed Florida-based Just Play as its new master toy licensee, and it’s set to bring a line of Care Bear products to North American retail outlets this fall.

Just Play’s toys will feature extra-soft plush, figures and playsets ranging from US$2.99 to US$24.99 apiece. The Care Bears line includes a variety of characters, including Cheer Bear, Funshine Bear, Share Bear, Harmony Bear, Tenderheart Bear, as well as Grumpy Bear.

First introduced to the world in 1982, Care Bears current CP reach includes DVDs, apparel, Halloween costumes and pet toys. The brand has also extended its digital offerings to Netflix and multiple iOS apps.

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