After announcing plans last year to bring back the 45-year-old British kids show Clangers, Coolabi Group is ramping up its licensing deals for the modernized series, set to debut next spring.
To help boost the upcoming preschool series’ presence in the UK, Coolabi has inked six new deals for a raft of Clangers-themed products.
Magazine publisher Immediate Media will launch Clangers in compilation titles next year, followed by a standalone magazine in spring 2016. Gemma International has come aboard to create and distribute a range of greeting cards and gift packaging, also slated for a 2016 launch.
On the toys side, MV Sports will produce a range of wheeled toys including scooters, skates, trikes, pedal bikes and riding accessories.
Also signing on is C&M Licensing, the joint venture of Cooneen & Misirli UK Ltd, to develop kid’s nightwear, underwear and socks. Trade Mark Collections will produce Clangers-themed bags and accessories including umbrellas and purses.
The new Clangers series (52 x 11-minutes) is produced by stop-motion specialists Factory Transmedia. The TV show is being revitalized courtesy of US broadcaster Sprout and the UK’s Coolabi, CBeebies and Smallfilms. Peter Firmin, c0-creator of the original series, and Daniel Postgate (son of the series’ co-creator Oliver Postgate) are involved as executive producers for the new production.
Clangers launched on the BBC in 1969. In a recent poll conducted by the Radio Times and the British Film Institute (BFI) of more than 41,000 people in the UK, Clangers was voted the third best BBC kid’s TV character in the 1960s. Time will tell if this modern makeover will make the series equally popular with today’s generation of kids.