Santa Monica-based Dentsu Entertainment USA’s adaptation of hit Japanese animated kids series LBX (Little Battlers eXperience) is set to debut in the US on Nicktoons on August 24 at 10 a.m. ET.
In support of the upcoming premiere, the new series will be officially unveiled for the first time at this week’s San Diego Comic-Con and the property’s merchandising program is timed to kick off at US retail stores this fall and winter.
Produced in association with Rollman Entertainment, the 26-episode animated action series targeting boys is set in the year 2050 and follows the adventures of a young boy, Van, and his group of friends who are thrust into the increasingly dangerous world of robot battles with their customizable, miniature LBX robots.
The Japanese series, based on a role-playing video game, toy and manga franchise created by Level-5, currently airs on TV Tokyo where more than 100 episodes have broadcast on its prime time programming block since March 2011.
Dentsu Entertainment USA first announced it would adapt the series for the Americas in August 2011.
On the licensing front, toy partner Bandai America introduced the IP’s first line of construction toys—action figure model kits called SprüKits—at this year’s Toy Fair and Dentsu is on the lookout for additional L&M partners.
More information about the series (clips, trailers, pictures) can be found at Nicktoons.com.