Hub Network’s former executive director of digital Kendall Doty has been appointed by Saban Brands as its new VP of digital and will look to grow the company’s digital services and products across online, mobile, apps, games, social media and e-commerce.
In her new position, Doty will oversee all digital strategies for Saban’s brand portfolio which includes Power Rangers, Paul Frank, Macbeth, Julius Jr., Popples and Emojiville, its latest multiplatform property that is launching in partnership with toyco Jakks Pacific.
During her four years at Hub Network, Doty launched and oversaw all of its digital initiatives for its popular brands including My Little Pony, Transformers, Family Game Night, Strawberry Shortcake, R.L. Stine’s Goosebumps and The Haunting Hour.
She also was responsible for revamping the network’s website and launching its first iOS app.
Prior to joining Hub, Doty was the director of interactive content and mobile marketing for CBS working on shows such as Survivor, America’s Next Top Model and WWE Smackdown.
The new appointment comes on the heels of Saban hiring Daniel Castle last month as the company’s new MD of strategic business development.