More Baby Genius content is going on-demand, following a new open-ended agreement between Genius Brands International and Comcast.
The deal expands distribution of the Baby Genius video series, with Comcast signing on to make all episodes of Baby Genius Nursery Rhymes and Baby Genius Animals available to Xfinity TV customers.
Users can stream the episodes online and download them via the Xfinity TV Go app or the website. Additionally, Baby Genius content is available for free on Xfinity TV.
Prior to the new deal, which brings the partnership from marketing-based to commercial-based, Baby Genius was available through Xfinity TV’s Baby Boost Channel. Since debuting on the channel, Baby Genius has become the number one kids on-demand property on Baby Boost, with more than 50 million downloads and 500,000 VOD users per month across the Xfinity TV platforms.