Warner Bros. Consumer Products and Mattel are keeping their 15-year ongoing partnership alive under a new multi-year agreement that grants the toyco rights to continue as master toy licensee for the entire existing DC Comics character portfolio as well as for upcoming film and TV projects.
The deal gives Mattel full access to the breadth of the DC Comics vault of characters, which includes Batman, Superman and Wonder Woman.
On top of existing DC Comics characters and existing content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation and television projects that are developed and produced during the term of the agreement.
For that matter, Mattel is already set to develop toy lines for two of Warner Bros.’ theatrical releases, including the summer 2016 release of Batman v Superman: Dawn of Justice, and the recently announced Justice League film, to follow.
Mattel will also have the opportunity to create products with newly announced DC Comics–based television series Gotham, Constantine and iZOMBIE, which will all debut during the 2014–15 television season.