Montreal, Canada-based tween virtual world and social network Woozworld is taking on the mobile space in the form of a new iOS app that will allow for continuous gameplay between desktop and mobile devices.

The MMO, which launched in early 2010, has attracted more than 25 million tween users. With the app, the company says it intends to reach its demographic on-the-go and through collaborations with various artists and brands.

Content that is created and designed in the mobile app is also available on woozworld.com, enabling users to interact seamlessly and in real time.

The Woozworld universe lets kids imagine and create various virtual spaces in the form of rooms, schools, restaurants and stores. They can also build virtual business and learn how to manage their virtual wallets. Recent Woozworld stats show that the average user spends roughly 50 minutes on the site per visit.