FremantleMedia Kids & Family Entertainment is bringing its CBeebies preschool property Tree Fu Tom to families on summer holidays in the UK thanks to a new promotion with travel operator Thomas Cook.

In a deal signed with promotions agency Play 7, Tree Fu Tom will reach more than 50 Thomas Cook resorts from this month to September with an expected reach of approximately 80,000 kids across the UK.

Select resorts’ Kids Clubs will feature two-hour Tree Fu Tom-themed sessions where kids can engage with activity books and Tree Fu Tom products, create badges and certificates in support of the new series’ Tree Fu Ranger theme, perform simple spells with help from resort reps, learn the Tree Fu Tom Rap, and participate in evening entertainment shows.

The announcement comes as FremantleMedia Kids & Family Entertainment continues its promotional push for the IP across the UK.

A major brand and retail campaign was launched last December and in March, the brand awareness initiative Spring Into Action was unveiled supporting the new series and coinciding UK product range.