Studio 100 International has announced a new two-year agreement with Empire, Asia’s largest licensing company to help exploit the Maya the Bee IP.

The partnership covers all South East Asian territories including the Philippines, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Taiwan.

Empire will work with Studio 100 to produce an extensive range of licensed products including; toys and games, arts and crafts materials, publishing, apparel, dress up costumes, homeware and home furnishing, linen, stationary and novelty items. As well, back to school items, health and beauty, party goods, gifts and accessories, fashion, sporting goods, food and confectionary, and promotional products.

The new Maya the Bee series, now airing in South East Asia every day on Disney Channel at 7 a.m. and 12 p.m., has been successful in increasing awareness of the brand and generating interest and demand for the range of Maya the Bee products.