UK-based children’s and youth research firm The Pineapple Lounge (TPL) is crossing the pond to the US market, and media expert Cheryl Gotthelf is on-board to lead the new American consultancy as MD.
Gotthelf and her team will be focused on areas including fashion, food and drink, music, gaming and media.
Gotthelf brings more than 25 years of branding, research, marketing, publishing and licensing experience to her new role. She has held stints at Chorion, Scholastic Media, Nickelodeon’s Noggin and Sesame Workshop.
TPL, which is owned by insights consultancy Firefish, has a current client roster that includes Sony, Nickelodeon, McDonald’s and Hasbo