While the process of apps inspiring television series has become commonplace these days, mobile hardware developer Fuhu is taking things a step further by creating a TV series that stars an actual tablet. The company has teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.
The 24 x five-minute series, which premieres today on BabyFirst, chronicles the adventures of a curious three-year-old boy named Albert and his best friend Junior. As a tablet, Junior helps Albert explore and learn more about various featured topics.
Throughout the series, additional nabi characters will be introduced with new storylines that will also serve to emphasize the brand’s personality and attributes.
The episodes will air exclusively on BabyFirst four times per day over the next 12 months.
While Albert & Junior is a first for Fuhu in terms of TV development, this isn’t the company’s initial encounter with original content. Fuhu made headlines this past January after partnering with DreamWorks on the new DreamTab, a COPPA-compliant Android device that will feature regularly updated original content.