Nickelodeon has named Damon Burrell as SVP of consumer marketing and advertising for Nickelodeon Group.

In his new role, Burrell will oversee consumer marketing and advertising, social media, CRM and data analytics for the network, as well as manage key property planning for Nickelodeon hits such as Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer.

Prior to joining Nickelodeon, Burrell served as SVP of consumer marketing for MTV. In that position, he was responsible for developing multi-platform marketing programs designed to connect with audiences, build awareness, drive engagement and deliver on multiple marketing and business objectives.

Burrell also served five years as a group account director for Agency.com before joining MTV. While there, he led media, creative, campaign analytics, website development and account teams for the seven major network brands within Discovery Networks.