As Moshi Monsters creator Mind Candy continues to develop its mobile strategy, the company has launched the free-to-play Moshi Karts app for iOS devices that will also usher in a new branded toy line from UK-based toyco Vivid.

The app, an extension of the Moshi Monsters online world that’s attracted more than 80 million users worldwide, is a racing game featuring 40 tracks and unlockable new karts.

Moshi Karts follows the launch of Moshi Monsters Village, which reached number two in the iTunes app charts this past Christmas. Mind Candy has also released Talking Poppet, which sees fans talk and interact with the character.

The mobile games also support the entire Moshi Monsters consumer products program, which continues to build global momentum. To that effect, toy partner Vivid will release a range of Moshi Karts collectibles as well as a track play set. The toy range will hit UK shelves this July.