Mark Zuckerberg’s Facebook empire celebrated its double-digit birthday yesterday, and now his sister Randi is set to executive produce – along with The Jim Henson Company – a new TV series based on her picture book Dot for the under-10 set.

Recently published by HarperCollins, Zuckerberg’s debut picture book is illustrated by Joe Berger. Henson plans to develop the property into a 52 x 11-minute animated series targeting the bridge market of children ages five to nine.

Henson Children’s Entertainment EVP Halle Stanford, CEO Lisa Henson and Zuckerberg – through her company Zuckerberg Media – will serve as executive producers on the project. And to kick things off, Stanford will meet with potential partners at next week’s Kidscreen Summit in New York City.

The picture book, which focuses on themes surrounding digital citizenship, follows Dot, a spunky girl well-versed in electronic devices. The series will further encourage the book’s promotion of traditional and digital play.

Zuckerberg is also editor-in-chief of Dot Complicated, a modern lifestyle community and blog. She was an early employee of Facebook, where she pioneered live-streaming initiatives and struck deals with ABC and CNN.