US-based children’s music brand Kidz Bop is tapping into Minion marketing power by joining forces with Universal Studios on an initiative that ties the launch of Kidz Bop’s 25th album to a national contest for fans of the wacky characters from the hit Despicable Me franchise.
The Minion Mayhem Super Contest runs from today until January 27 and allows kids to enter at KIDZBOP.com/DM2 for a chance to win a trip with their family to Universal Studios Hollywood for the spring grand opening of the new Despicable Me: Minion Mayhem ride.
Additional features of the contest include a Kidz Bop 25 national TV spot starring brand new Kidz Bop Kids, Ashlynn, Bredia, Grant and Matt, Minion-themed digital prizes, and special video content from the hit Despicable Me 2 movie from Universal Pictures and Illumination Entertainment.
The initiative comes on the heels of last month’s Blu-ray, DVD and digital release of Despicable Me 2 by Universal Studios Home Entertainment.
To date, more than 14 million Kidz Bop albums have been sold worldwide and the IP has expanded to include a popular SiriusXM radio show, live appearances, an extensive social media experience, and a variety of partnerships with the likes of Six Flags Entertainment, Studio Licensing, LeapFrog and Sakar.