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NPD: More online strategies help boost US toy sales

It looks like the US toy sales momentum experienced during this year's Black Friday extended through to the week of Cyber Monday, which saw an exceptional toy sales growth of 23%, according to data released by market research firm The NPD Group.
December 18, 2013

It looks like the US toy sales momentum experienced during this year’s Black Friday extended through to the week of Cyber Monday, which saw an exceptional toy sales growth of 23%, according to data released by market research firm The NPD Group.

Combining both Black Friday and Cyber Monday weeks, NPD reports that US toy sales are up 12% on a dollar basis over last year. The trends include both online and physical retail channels.

The online channels, however, have shown significant growth and could potentially contribute to more than 20% of fourth quarter toy revenues, according to NPD.

Among the most popular toy categories, those with the highest growth include plush, which grew 34% over last year, youth electronics with a 32% gain and arts & crafts with 26% growth. Improved online strategies have been attributed to the large sales growth.

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