With global sales of collectible plush YooHoo & Friends toys exceeding 22 million units, German brand management and media company m4e AG has acquired all licensing rights for the property in German-speaking territories with plans to develop a broad licensing program.
Simba Toys currently distributes the line of 26 figurines in Germany, which is supported by TV advertising. In spring 2014, seven more characters will be introduced to the lineup.
The plush animals, created by Aurora World, drew attention at a pan-European McDonald’s Happy Meal promotion earlier this year across 6,000 restaurants in 40 countries.
Based on the cartoon series of the same name, the YooHoo & Friends animals depict real-life endangered animals from all over the world, all of them worth to be protected and preserved. With every figurine comes a collector’s card and a booklet with further information on the animal and its habitat.