Toyco MGA Entertainment has added three new senior members to its leadership team, with Bruce Morrison being named EVP of sales and licensing, Efren Gonzalez assuming the role of  VP of advertising and PR, and Ame Cameron joining as VP of marketing.

Morrison most recently held the position of SVP retail sales for Disney Consumer Products  North America and was previously MD for DCP Canada. Prior to joining Disney, Morrison worked for Hallmark Cards Canada, where he managed product marketing for Hallmark’s speciality products brands.

Gonzalez launched his career at J. Walter Thompson as a media planner and later moved to the account side working on brands such as Vons, Microsoft, Paramount and Bally’s Health & Fitness, among others.

Cameron began her brand marketing career at Unilever, on the Walmart Shopper Marketing team and later moved into brand management with Scott’s Lawn and Shell Oil where she lead the industry changing Rain-X brand turnaround.