Thomas leads holiday campaign that hinges on social media

Thomas the Tank Engine is getting a little more interactive for the holidays, with brand owner Hit Entertainment launching a Twitter and Facebook-powered Tracks4Thomas Christmas campaign in partnership with UK toy retailer Hamleys.

By Wendy Goldman Getzler

November 11, 2013

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TAGS:

Facebook, Hamleys, HIT Entertainment, marketing, social media, Thomas & Friends, Twitter

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