Turner Broadcasting UK has upped Cecilia Persson to the newly created role of VP of acquisitions & co-productions, Kids, EMEA and International, in an effort to unify and align its global kids business acquisitions.

Previously VP of acquisitions and co-productions for the EMEA region, Persson will now oversee and negotiate shared acquisitions for Turner Broadcasting’s global kids business, working closely with the local heads of programming and acquisitions of each of the channels and the content heads within EMEA, Latin America and Asia Pacific.

She will report to chief content & creative officer, EMEA, Patricia Hidalgo for all EMEA content requirements and also VP & channel manager, Cartoon Network (Latin America) Pablo Zuccarino and chief content officer Mark Eyers (Asia Pacific) for international acquisitions and co-productions.