Planeta Junior to rep Bondiband, Camilla Store

Italian licensing agent and distributor Planeta Junior has signed deals to represent both De Agostini's Camilla Store brand (pictured) in Italy, as well as BondiBand, an animated series co-produced by Exim Licensing Group, Leda Films and Mondo TV Spain, across EMEA.
October 1, 2013

Italian licensing agent and distributor Planeta Junior has signed deals to represent both De Agostini’s Camilla Store brand (pictured) in Italy, as well as BondiBand, an animated series co-produced by Exim Licensing Group, Leda Films and Mondo TV Spain, across EMEA.

The agreement for Bondiband covers all broadcasting platforms and the licensing and merchandising management of the series by the Planeta Junior offices located in Barcelona, Paris, Milan, Athens and Prague.

The series, which tells the tale of six  students that become super heroes, is currently on Disney XD Latam and in Free TV through RCN (Colombia), Teleamazonas (Ecuador), Televisa in Mexico, Bandeirantes in Brazil and Telefé in Argentina. BondiBand is now looking to Europe.

The licensing activity in Latin America, managed directly by the Exim Licensing offices, has spurred the production of more than 150 products.

In terms of licensing for the mulitplatform tween girl-skewing Camilla Store brand, Planeta Junior will handle all product categories across Italy.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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