CHF Media Group  has announced the launch of a commercial distribution, development and production arm that will be led by industry veteran Brendan Kelly.

Kelly’s last remit was as head of sales and co-production at UK indie Black Diamond with Channel 5.

The new company, CHF Rights will leverage all CHFMG’s in-house productions and acquired third-party content from other independent producers across all platforms, windows and territories. Currently on the slate are two brand new animated series, Pip! and HeroGliffix, both developed by CHMG and in production for launch on UK terrestrial channels in late 2014.

Additionally, CHF Rights will work both in-house and with third-party producers to develop new IP for pitching to UK and US broadcasters.

The company is now looking to recruit key executives to ensure strategic growth across all areas of activity.

Earlier this year, CHFMG appointed Sir Eric Peacock as chairman of its executive board.