Toronto, Canada-based kaboom! Entertainment, the kids and family label for Phase 4 Films, has secured placement for Octonauts and My Big Friend DVD gift sets in Walmarts throughout Canada starting November 19.
Both titles are represented by Treehouse Presents, the DVD label created by Treehouse TV owner Corus Entertainment and Phase 4 Films. The partnership has generated sales of more than eight million units to date.
Earlier this year, kaboom! Entertainment inked a deal with Walmart Canada to create a four-foot dedicated “Treehouse Presents” section in the retailer’s home entertainment department. Additionally, the company has created 20 exclusives products for the section since it launched in March.
kaboom! holds the home entertainment rights in Canada to Silvergate Media’s Octonauts and Breakthrough Entertainment’s Canadian/Brazilian co-production My Big Big Friend - both air on Treehouse TV in Canada.
The Octonauts collection will include three DVDs of the hit TV series based on the books written by Vicki Wong and Michael C. Murphy of Meomi Design Inc. The My Big Big Friend collection will also include three DVDs of the preschool series.
Both collections will retail for US$19.99.