Nickelodeon Viacom Consumer Products has promoted Marianne James to the position of  VP consumer products for UK  and Ireland, and European retail sales and marketing.

In her new role, James will lead the UK and Ireland consumer products team is responsible for planning, developing and implementing consumer products retail strategy. She will report to consumer products GM and SVP of EMEA and Australia, Mark Kingston and Nickelodeon UK MD, Tina McCann. James starts her new role effective immediately.

Since joining Nickelodeon Viacom Consumer Products in 2011 as director of EMEA retail sales and marketing and pan-European licensing, James has led the consumer products team to develop a collaborative approach to working with licensees and retailers. Most recently, she has played a major role in the  re-launch of Teenage Mutant Ninja Turtles.

Launched in 1993, Nickelodeon UK is available in 14 million cable and satellite homes  in the territory and now reaches more than 10 million viewers a month.