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More screen time for Thomas & Friends

PBS Kids has made Hit Entertainment's Thomas & Friends brand more digitally savvy, putting full episodes of the show online and on mobile devices through its video app.
August 9, 2013

PBS Kids has made Hit Entertainment’s Thomas & Friends brand more digitally savvy,¬†putting¬†full episodes of the show online and on mobile devices through its video app.

The PBS Kids website now also includes a Thomas & Friends portal that houses online activities and downloadable content. The Thomas & Friends channel on the PBS Kids Video Player will feature four full episodes that will alternate every Friday.

The digital initiatives come as the brand experienced a year-on-year increase of 32% among kids ages two to five this past January.

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