With online safety concerns still top of mind for parents, Disney Channel and Common Sense Media have launched a campaign within the live-action, digital-based series Dog With A Blog.
Disney Channel will air a special episode of Dog With A Blog, which has a second screen built into its narrative, on August 11 that delivers information to kids and parents about online safety. Following the episode’s premiere, a PSA featuring the cast of Dog With A Blog will highlight tips for teens and for parents for smart digital media usage.
In the particular episode “My Parents Posted What?!,” social media novices Ellen and Bennett discover that 14-year-old Avery has secretly created a Buddy Bop account after they forbid her from joining the popular social media site. To teach her a lesson, her parents post silly pictures of themselves on her homepage, but their plan soon backfires.
The campaign comes on the heels of the newly revised US COPPA laws, which have been expanded to provide parents with greater control over the personal information that websites and online services collect from kids under 13.