Multimedia comedy series Strange Hill High, which debuted on CBBC six weeks ago, has added Vivid Toy Group as its master toy partner.
Vivid, which also signed with the Peter Rabbit property earlier this week, will manufacture and distribute a range of toys, including figures, playsets and plush, that are based on the FreamantleMedia Kids & Family property. The first products will launch in the UK next spring and will roll out across Europe.
Additionally, five licensees have joined the program. Fashion UK has signed on for apparel, Character World for bedding and bedroom accessories, Kinnerton for confectionery, Blueprint for stationery, and Danilo for greetings cards and calendars. They join existing licensees Cooneen, Misirli and Spearmark.
The quirky kids series was recently commissioned for a further 13 x 30-minute episodes.
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