Stephanie Sperber will continue to lead Universal Partnerships & Licensing (UP&L) as president until June 2016, following a contract extension and the studio’s largest global licensing and promotional campaign to date.
Sperber currently oversees all of Universal’s global consumer products, digital licensing, theatrical and home entertainment promotions across all divisions of Universal Pictures as well as strategic marketing alliances for both Universal Pictures and Universal Studios Parks and Resorts Group.
The contract extension comes a year and a half before her current contract is set to expire.
Under Sperber’s leadership, UP&L has launched the studio’s largest global licensing and promotional campaign based on this summer’s release of Despicable Me 2. The program includes more than 100 global promotional partners delivering more than US$255 million in total media value. The overall Despicable Me 2 licensing, digital game and promotional campaign is the studio’s largest consumer effort since King Kong.
And with another Jurassic Park installment in the works, Sperber will oversee the upcoming global licensing, retail, digital and promotional campaign for the fourth film in the series.
Sperber has led UP&L since its creation in 2009, first as EVP of the studio’s retail-focused Consumer Products Group within the division known as Universal Studios Partnerships (USP) before being promoted to her current position.