Mind Candy’s Moshi Monsters brand can now add TV series to its list of media extensions as the company has unveiled plans to produce a 52 x 11-minute animated series for both linear and digital platforms.

Led by Jocelyn Stevenson, Mind Candy’s executive creative producer of film and TV projects, who joined the company in November 2012, the series will be based on the hit kids virtual world which currently has more than 80 million registered users in more than 150 territories globally.

The announcement comes as the IP for boys and girls ages six to 12 has experienced tremendous online and consumer products growth in the UK (toys, books from Penguin, trading cards, two Nintendo DS titles, music albums/videos, a magazine and yogurt products from new partner Yoplait).

Mind Candy will look for global distribution opportunities for the new series at next week’s Licensing Expo in Las Vegas and at Cartoon Digital and MIPCOM Jr. later this year.