BBC Worldwide has inked a deal with BesTV New Media, China’s largest new media company, to launch a CBeebies branded block on its digital platform.
The deal was announced at the opening day of the Shanghai TV Festival and is the first collaboration between a UK kids content provider and BesTV New Media.
Starting this summer, more than 20 million of BesTV’s New Media subscribers will have access to CBeebies’ preschool series like Teletubbies, Sarah & Duck, Baby Jake and Andy’s Wild Adventures through a VOD service. The CBeebies content will also be available via BesTV’s multi-screen service – through IPTV, Connect TV, OTT, tablets and mobile.
The move is the first entry of the CBeebies brand into China.