Peter Curtis and Nick Barrington of Spellbound Entertainment, which produced The Koala Brothers for CBeebies and Disney Channel US, have launched a new venture called Nurture Rights that targets the interactive market.

And Nurture Rights is hitting the ground running with its first multiplatform acquisition, the literary property Dinosaur Roar! First published by Ragged Bears Publishing in 1994, the picture book has sold roughly five million copies worldwide. Nurture will develop a branded website, an interactive touring museum exhibition, a 3D IMAX experience and a series of live events. A licensing program will run alongside these initiatives.

The new company once again brings together Curtis, a 25-year children’s television vet and director at Spellbound, and commercial and distribution exec Barrington, who is also a director at Spellbound.

Nurture is on the lookout for more children’s properties that are primed for the digital marketplace. Spellbound Entertainment, meanwhile, will continue to market The Koala Brothers and will focus on more traditional television-led properties.