HIT Entertainment’s Fireman Sam is building on its hot streak with French preschoolers, as Silverlit has come on board as the brand’s new toy distributor in the region.
Silverlit will begin distributing the toy range from UK & Eire master toy partner Character Options in France this month.The toy range includes action figures, rescue vehicles and playsets and will be launched through independent retailers initially before focusing on grocers and multiple retailers later in the year. The toy rollout will be supported by PR and marketing initiatives.
The series debuted on France5 in September 2012 and has since stood as the second-highest-rated children’s show on the channel.
Newsletter
