Paris-based Tele Images Productions’ new animated series Secret Ranch has inspired a freemium online game aptly named Ranch Online.

The horse-breeding game, developed in conjunction with France’s DigiWorks studio and BulkyPix, allows players to take care of horses, train them to take part in competitions and accessorize them to win beauty contests. The game launched last week in France on a dedicated website  and on TF1’s branded website. The game will also be available on smartphones and tablets on May 30 and soon thereafter on TeleToon+ and DeAKids websites.

Adaptations in English, Italian, Spanish and German are currently in the works.

The game is a component of Tele Images Productions’ multi-platform Secret Ranch strategy, which encompasses novels and activity books (Hachette), comic books (Jungle), video (TF1 video), back to school (Tennessee) and music with French artist Christophe Mae.

Secret Ranch, formerly The Ranch, made its debut at MIP Junior 2012 and currently airs on TF1 (France) and Super! (Italy).