Toy industry entrepreneur and former Jakks Pacific marketing exec Jeremy Padawer will join Michael Rinzler at Pennsylvania-based toymaker Wicked Cool Toys as a partner and co-president.
A 15-year vet of the toy industry business, Padawer was most recently EVP of marketing and new business development at Jakks. He has also worked on a number of blockbuster brands such as WWE, Pokémon, Sponge Bob, Disney Princess, Cabbage Patch Kids, Star Wars, Marvel, He-Man and Hot Wheels.
That kind of brand familiarity will come in handy as Wicked Cool has already secured licensing deals with WWE, Teenage Mutant Ninja Tutrles and The Wiggles, as well as with Scanimalz, a new mobile-connected plush brand.
Padawar will be open the company’s LA office next month.