It looks like Peppa Pig is continuing her global tour. The eOne Family property is heading to Discovery Kids in Latin America, where it will launch later this year.
The preschool series will be shown three times daily in half hour blocks on Discovery Kids and the channel is supporting the broadcast launch with PR and marketing to help build awareness. Peppa will also be included in the promotional activity planned for the re-launch of Discovery Kids.
The launch of Peppa Pig in Latin America gives the UK-bred brand presence across the Americas. Peppa Pig is steadily building brand awareness in the US, where it currently airs on Nick Jr. Toys, DVD and publishing launched exclusively at Toys ‘R’ Us stores nationwide last year, with further lines planned for 2013. In Canada, Peppa Pig will begin broadcasting on Corus Entertainment’s preschool net Treehouse this month.