Following the recent establishment of Three Stones Media’s Enterprise Investment Scheme (EIS) fund, the company’s CBeebies series Rastamouse will be featured on UK-based equity fundraising platform FundTheGap. The initiative comes as Three Stones Media seeks £500,000 (US$754,000) worth of investment to take the children’s character international.

FundTheGap is a crowdfunding channel designed to help startups and small businesses that are looking to raise up to £2m of investment.

Three Stones Media and the property’s rights holder, The Rastamouse Company, will use the investment to expand broadcasting internationally and to multiply Rastamouse’s merchandise offering. An early years and key stage one music program for schools called The Rocksteady Reggae Music Project debuted last year in the UK and there are a range of brand licensing deals – including new music releases through a partnership with EMI and a live tour – currently in development.

Rastamouse is currently the most-watched CBeebies program on BBC’s iPlayer.