Fox Consumer Products is building its global retail and licensing business with the appointment of Rosalind Nowicki as EVP of Global Sales and Retail.

The former 4Kids exec will be responsible for overseeing global licensing sales and major retail programs for Fox’s film and TV portfolio, which includes Ice Age, Rio, Diary of a Wimpy Kid, The Simpsons and Family Guy. She will also manage the global sales and retail divisions from the company’s London office.

Nowicki spent the past 11 years as EVP, Global Marketing & Licensing, at 4Kids Entertainment, where she was responsible for introducing the Yu-Gi-Oh! brand to all markets outside of Asia and growing the franchise to achieve more than US$4 billion at retail. Nowicki also was responsible for driving the international expansion of brands including Teenage Mutant Ninja Turtles and The Cabbage Patch Kids.