Professional organization Women in Toys, which since 1991 has supported women within the global toy, licensing and entertainment industries, awarded 10 women and two men for outstanding business achievement at its ninth annual Wonder Women Awards yesterday.

The organization has also announced a new initiative with Walmart called The Walmart WIT Global Economic Empowerment Initiative at Toy Fair, designed to help members conduct business with the largest US retailer. The Walmart Toy Buying Team has dedicated an afternoon to meet with more than 40 WIT member companies who have businesses but are not yet doing business with Walmart.

The 2013 Wonder Woman winners are:

Lifetime Achievement Award – Cathy Meredith, Hasbro

Rising Star — Caitlin Gutekunst – Licensing Manager, Americas, Mind Candy

PR * Social Media — Jen Derevensky – President, Ren Beanie Public Relations

Manufacturer — Gale Jarvis – President , Alexander Doll Co.

Designer or Inventor — Nancy Zwiers – Chief Funosopher, Funosophy

Licensing & Entertainment – Lourdes Arocho – VP, Toys and Games, Nickelodeon Consumer Products

Socially Responsible — Jean Butler – Executive Director, The Toy Industry Foundation

Retailer – Leila Nosrati – Buyer, Girls’ Toys, Toys R Us

Marketing or Branding – Alita Friedman – Chief Brand Officer & Principal, Pretty Ugly

Superman Award – Jay Foreman, The Bridge

Superman Award – Carter Keithley, The Toy Industry Association